Social Media

Making the most of Twitter

Twitter is a fast, real-time way to put messages out to our existing ‘followers’ and to attract new followers. Tweets have a maximum of 140 characters but can include website links, photos and videos.

Twitter lets you to read the latest news about subjects which are work-related. It’s like receiving a newspaper whose headlines you’ll always find interesting – discover news as it’s happening and learn more about HPB topics which are important to you.

Twitter is free and GBIHPBA has a Twitter account which we use to network across the HPB community and to engage new people in our work.

Our Twitter handle is @GBIHPBAnews. Join us!

To create a Twitter account simply go to

Making the most of Twitter

Tweet in a pleasant conversational tone. Strive for an approachable communication style and avoid jargon.

Ask questions.

Make it shareable. Use helpful, newsworthy or inspiring content. When you write a Tweet, imagine how your followers will use it. How will it help them? Every Tweet should have a purpose.

Be a follower. Look for businesses you love, public service accounts, people you know or news sources you read. One way to find interesting accounts is check who those you know or admire are following.

Find interesting accounts. Click ‘Discover’ at the top of your Twitter page as a search tool.

On the go: Twitter is portable. Connect your account to your mobile phone or download a Twitter application. Using Twitter via SMS allows you to pick and choose which updates you want from those you follow, so you can get mobile updates from the accounts that matter most when you are on the go.


Tweet: A message posted via Twitter containing 140 characters or less.

Retweet: Pass along someone’s Tweet by retweeting it. Just hit the Retweet button to send the original message to all of your followers.

Hashtag (#) is a way to organise your Tweets around a specific topic. Put a # in front of a phrase to help people search for your Tweet and join in the conversation. Click on hashtags to see similarly-themed Tweets.

Message (or DM): A direct message (DM) is a private message that only you and the recipient can see. To DM someone, start your Tweet with DM or D, eg “DM @joesmith21 let’s talk”

@reply: An @reply is a Tweet posted in reply to another user’s message. This is usually done by clicking the “reply” button in their Tweet. @replies always begin with the “@” symbol, followed by the username.

Timeline: A list of real-time Tweets from the users you are following.

Follow, Follower and Unfollow: To follow someone on Twitter is to subscribe and receive their Tweets in your timeline. A follower is another Twitter user who has followed you. To stop following another Twitter user is to ‘unfollow’ them. Once you do this, their Tweets no longer show up in your timeline.